Apples Beethoven - 2157 Words

New Era University COLLEGE OF BUSINESS ADMINISTRATION 9 Central Avenue, Quezon City, 1015 Philippines A CASE STUDY PROJECT IN HUMAN BEHAVIOR IN ORGANIZATION Apple’s Beethoven Presented to the Faculty of College of Business Administration and to PROFESSOR Mevelin D. Cabotage, MBA Professorial Lecturer In Partial Fulfillment of the Requirements for the Degree of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN HUMAN RESOURCE DEVELOPMENT MANAGEMENT Villarama Jhoenathan I. 17 March 2013 Introduction Apple computer was about to be considered obsolete and go the way of so many other companies before it if did not adapt to the new age like Polaroid missing the start of the†¦show more content†¦Steve exhibited extremely good creative-thinking skills. He had the rare gift of knowing what the general public wanted, even before they realized they wanted it. He was also quite ruthless when it came to adopting other technology (some would prefer to call it stealing). While many other companies are known for doing the same types of practices, Apple seems to be one of the most obvious examples. Steve Jobs was never shy about his adoption of other technology. His basic copying of Xerox s PARC technology was even explained in a candid interview as him taking their technology, improving it a bit and selling it to more people. He seemed to be able to take good ideas, modify them a bit, and sell them to a much larger audience. His marketing abilities were probably his best skill. The logo itself has become an icon and a symbol that means much more than a mere computer. Apple, with its core (no pun intended) fans have developed a relationship that mirrors very few other organizations. Like Harley Davidson is to motorcycles, Apple is to digital devices. His task motivation was the sleek, modern, streamlined look of both hardware and software. The devices they made were easy to use for newcomers and owning an Apple product became a status symbol based on more than just a premium price. Personalities Involved Steve Jobs - Creator and President of Apple Inc. Steve Wozniak - Jobs partner and main computer builder and programmer of the early Apple I andShow MoreRelatedApples Beethoven3542 Words   |  15 Pagesthe existing ones must be as smooth as possible. Apple up to 2011 Apple’s Steve Jobs credits the company’s success to the maintenance of its core values, innovation, and focus on the needs of the consumer.   Over the years, competitors have learned from Apple’s innovative trends and are slowly building upon their strategy.   By 2005, Apple sold â€Å"more than 10 million iPods and 250 million songs† (Apple s Beethoven, 2005). By February of 2005, stock prices hit a record high of nearly $80 perRead MoreComputers And Music ( Noah Martin, Old Dominion University1519 Words   |  7 PagesPropellerhead’s Recycle for loop editing, and Codamusic’s Finale for music notation. Apple computers now come loaded with GarageBand, which allows users to create their own songs using loops, MIDI, and live audio. Tweak (2006) explained the importance of Apple’s inclusion of the software: Up till now, freebie active entertainment on a computer has been playing games, writing letters and books, drawing pictures, online chat and maybe making a photo album. Apple has upped the ante. You can now create your ownRead MoreComputers And Music : Computers1612 Words   |  7 PagesPropellerhead’s Recycle for loop editing, and Codamusic’s Finale for music notation. Apple computers now come loaded with GarageBand, which allows users to create their own songs using loops, MIDI, and live audio. Tweak (2006) explained the importance of Apple’s inclusion of the software: Up till now, freebie active entertainment on a computer has been playing games, writing letters and books, drawing pictures, online chat and maybe making a photo album. Apple has upped the ante. You can now create your own